pr-guru

Definition of Public Relations (PR) by Webster's

2006-01-15T04:12:00.000-08:00

"Relations with the general public as through publicity; specific., those functions of a corporation, organization, etc. concerned with attempting to create favourable public opinion for itself."
- The Webster's

Definition of Public Relations (PR) : "The Mexican Statement"

2006-01-15T04:08:00.000-08:00

"It is the art & social science of analysing trends, predicting their consequences, counselling organizational leaders & implementing programmes of action which will serve both the organization's and the public interest."
- At the 1st World Assembly of Public Relations Associations in 1978
(also known as "The Mexican Statement")

Definition of Public Relations (PR) by Frank Jefkins

2006-01-15T03:54:00.000-08:00

"Deliberate, planned and sustained effort to establish and maintain understanding between an organisation and its public."
- Frank Jefkins

Deliberate, planned and sustained: Organised as a campaign or programme and therefore not haphazard. A continuous effort.
Mutual understanding: Make an organization understood to others. By being understood, it is hoped that goodwill is built up.
Establish and maintain: Create and retain the goodwill. Important concept as this is the main objective of PR.

Public Relations (PR)

2006-01-15T01:19:00.000-08:00

Public Relations (PR)