Definition of Public Relations (PR) by Webster's
"Relations with the general public as through publicity; specific., those functions of a corporation, organization, etc. concerned with attempting to create favourable public opinion for itself."
- The Webster's
Definition of Public Relations (PR) : "The Mexican Statement"
"It is the art & social science of analysing trends, predicting their consequences, counselling organizational leaders & implementing programmes of action which will serve both the organization's and the public interest."
- At the 1st World Assembly of Public Relations Associations in 1978
(also known as "The Mexican Statement")
Definition of Public Relations (PR) by Frank Jefkins
"Deliberate, planned and sustained effort to establish and maintain understanding between an organisation and its public."
- Frank Jefkins
- Deliberate, planned and sustained: Organised as a campaign or programme and therefore not haphazard. A continuous effort.
- Mutual understanding: Make an organization understood to others. By being understood, it is hoped that goodwill is built up.
- Establish and maintain: Create and retain the goodwill. Important concept as this is the main objective of PR.